WELCOME TO ALLC
Shopify Audit
Get clarity over all your store structure and marketing efforts with an actionable report that reveals what's working, what's not, where you can improve and how you compare to the competition.
Our methodology involves analysis of SEO data On-page and Off-page, structuring and performance of your store vs industry benchmarks and our expertise from years of e-commerce combined.
Our objective with this Audit and Report is to deepen the understanding of your company and analyze the strengths and weaknesses of your positioning.
What do you find in the audit?
Store overview
Technical KPI's
Prioritizing opportunities
COMPANY OVERVIEW
Home Page Level
Section 2
Hero Slider
Transform Hero Slider into a Single Banner Image linking to the Schedule Your Event CTA – this is a true differential and part of the value proposition, makes sense to be explored above the fold.
- Too heavy to load, by itself will decrease a fair amount of page speed loading;Home & Gift has low ticket, makes more sense to be explored as an upsell to increase AOV than to send people there right away when we could link to higher value products;New Arrivals collection is already shown below sorted by newest, no need to show a banner to link to the same collection and has the CTA View All.
Section 4
Collection Images
(Tops, Bottoms, Dresses, Jewelry)Consider moving this section to the bottom of the Home Page just to provide an alternative navigation option if the customer hasn’t taken action yet – otherwise they should use the menu. Let’s bring up some of the most valuable collections and brand/local store features.
Section 5
AfterPay image CTA and Shop Facemask Chic CTA
AfterPay image - Consider removing this image from the Home Page and focus on providing this info at the Product Page level, where logically the client would be thinking about pricing and payment options rather than the Home Page where is more likely to be just trying to figure out what this brand is about. This will also leave more space to the Shop Facemask Chic image and help with page speed. (if you really want to mention this info it could be added as an Announcement bar message at the top).
Section 6
Shop Sale image CTA and Give Happiness Mother’s Day image CTA
Sale Image – Consider removing from Home Page to also help with page speed and linking to higher value products or collections at first - if the customer is really on a budget and wants to start their journey through discounted products they can already find it on the menu and also filter products from the collection pages.This will also leave more space to Give Happiness Happy Mother’s Day image.
Sections 7 & 8
Upcoming Events and Features Bar (local delivery, curbside pickup, private shopping experience)
Consider moving both of these right below the What’s New Collection featured products.
These sections combined provide greater brand value and a much stronger feeling of thoughtfulness and caring for your local customers. Also has the potential of selling more tickets and let’s more people know that you have local delivery special conditions, curbside pickup and private shopping experiences.
Leave the “Section 4 – Collection Images (Tops, Bottoms, Dresses, Jewelry)” mentioned above here at the bottom.
Main Menu
Consider reorganizing options
- Move “What’s New” inside “Featured Collections” – it is already above the content fold with 8 products in Home Page“Featured collections” on menu – Consider Adding Best Selling collection including all the store products to this submenu.
This will lead to a clearer and shorter menu (1. Featured Collections dropdown including What’s New and Best Selling, 2. All Clothing dropdown, 3. Accessories dropdown, 4. Home & Gift dropdown and 5. Events), making it easier to understand everything that’s available at the store.
These simple actions combined can improve 10-20% conversion rate from PageView to ViewContent through a better understanding of all the store range of products and features and increased page speed.
TECHNICAL KPI'S
yourcommerce.com
Click on the images below to download your report
PRIORITIZING OPPORTUNITIES
1. REDUCE TOTAL PAGE FILE SIZE
Compress pictures, use less animations and heavy sections - for images you can use tools like tinypng.com
2. QUANTITY OF CONTENT
Some products can benefit from a longer and more descriptive text for SEO and ranking.
3. PRODUCT DESCRIPTION
Improve product description. The more unique content you write for the product description, the better your SEO efforts will always be.
4. FRIENDLY LINKS
Some URL's may be worth fixing for more SEO friendly results. Specifically, URLs optimized for SEO tend to be short and keyword-rich.
5. FAVICON
Adding favicon to your store brings brand credibility and helps people find your store again when multiple tabs are open.
6. ALT IMAGE ATTRIBUTES
An alt tag, also known as "alt attribute" and "alt description," is an HTML attribute applied to image tags to provide a text alternative for search engines. There is a lot of images without Alt tags and it is easy to fix.
7. PAGE SPEED
Following the 6 recommendations described in the overview and also reducing page file size wherever you can will help.
8. MINIFY JAVASCRIPT
This store has a lot of JavaScript, it can be possibly optimized.
